Michael Tate

Sales Expert

Advertising

Employer ARIA Inc
Location Sydney Australia

Michael relocated to Australia after spending the last 12 years abroad to further develop his career in broadcasting, media, and advertising, his decision to return was made only after he had given much thought and consideration to what was important to him at this point in his life and career.

The key motivators for Michael are; to live near his young son in Sydney and to have a fulfilling managerial role within a Broadcasting, Media or Digital organization where he can utilize his considerable managerial, strategic, sales training, coaching, and motivational skills and capabilities to promote and expand the business of the group.

A vast knowledge of effective media and advertising sales management built up over the last 22 years working for some of the world’s largest television, press, print and radio groups in the world. Including Clear Channel Communications, CBS Radio, Cumulus Media, Infinity Broadcasting, Viacom, Fox Radio Network, ABC Networks, UTV and the Radio Advertising Bureau.

An Australian based in San Francisco for the last 12 years, he also worked ‘client-side’ in a National Media appointment for the Toyota Motor Corporation in Australia; coordinating all the media buying decisions for the auto giant.

Instrumental in creating and raising funds for three Start-Ups: Aria Inc, kickradio.com; and radioDCL.

Internationally recognized and highly respected Advertising Manager, Sales Director, Trainer, Coach, and Motivator - specializing in Direct Sales.

Has trained advertising sales and tele-sales people across the United States; in United Kingdom, Canada, Ireland, Norway, Malaysia, Indonesia, Taiwan, Hong Kong, Bermuda, Germany, and Australia.

Created and delivered a two-week sales training program for direct sales inductees – currently in use across the USA.

Has successfully worked with businesses ranging from the smallest “Mum and Pop” Store through to the Media Director of Microsoft and the Marketing Director of British Airways creating successful creatively-based advertising solutions.

Highly sought after key-note speaker at major industry bodies like the Radio Advertising Bureau (USA), the Texas Broadcasters Association, the Santa Rosa Radio Broadcasters Association, the Oregon Association of Broadcasters and many Chambers of Commerce around the world.

Has delivered over 3500 best effect advertising seminars attended by over 45,000 business owners and managers.

Has planned, bought, and sold advertising for all media platforms.

Has written over radio 2000 commercials.

Over 120 radio, press, and television interviews.

The co-founder of Aria Inc, Hackett & Tate Media, and radioDCL.

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Skills

  • Account Management
  • Advertising
  • B2B
  • Brand Management
  • Business Development
  • Direct Sales
  • Excel
  • Management
  • Marketing
  • Office
  • Pitching
  • PowerPoint
  • Presenting
  • Problem Solving
  • Word
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Portfolio

No Portfolios found.

Employers

  • ARIA Inc
    President
    2006 - 2010

    Developed a global network of passionate radio professionals dedicated to using their radio stations to help them and local business thrive. Built a unique set of tools ideas and resources for local radio stations in order to help them maximize their true potential as broadcasters at the heart of their communities.

    KEY CONTRIBUTIONS:

    Creation and build of aria-radio.com an online sales productivity toolset for radio sales professionals - the second most visited industry specific site after rab.com.

    Raising investment funds for Aria Inc.

    Reporting and presenting to investors as to ongoing goals, revenue spend, revenue growth, and project goals.

    Keynote Speaking to Radio, Broadcasting, Media, and Business groups across America.

    Delivered over 3500 advertising workshops to over 45,000 business people from the corner store to the Director of Marketing of Microsoft.

    Amassed $60,000,000 USD in new local revenue for clients.

    Over 120 radio interviews.

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