When Cristina Guitian drew her eyes behind the Drawing Book mask logo she wrote the words, “To see more close your eyes”.

We felt it crash through our sternum and into the heart of what we love about illustration. When illustration takes full effect it takes what is in a person’s imagination and brings it to life for another person to enjoy.

Cristina’s work does exactly that. It’s raw. It’s the idea without all the highly rendered make up. A beautiful person without accessory. She begs her audience to use their imagination.

But for it to work the idea that is being communicated needs to be beautiful. Real. Personal. Too often artistic expression suffers the fate of being appreciated by a committee of people. In those cases subjectivity gives way to objectivity. Skill outweighs personal expression.

Commercial art too often requires a committee of people to appreciate the execution. And with every member that joins that committee the personal intent of the message gets diluted one more time.

We are very happy to show you an undiluted example of Cristina’s work. Studio Frank requested that Cristina illustrate the way they work. They were the only members of the committee. Cristina’s tone of voice resonated with them and they let her run with the brief.

Cristina’s illustrations below represent Studio Frank. A studio that believes in turning lemons into lemonade, the power of a collective with a unique voice, the power of a simple message and aligning the promise of their service with their customer’s experience.