colman rasic

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Portfolio (23 Projects)

• MUSE 'MK ULTRA' music video and case study for MTV EXIT

  (1) (1)

  This third instalment in our MTV EXIT music video series dramatically highlights the dangers and impact of human trafficking. The video was unveiled in special preview screenings during the band's…

  Creative & Art Direction, Advertising

• MTV EXIT Foundation 'Warning Signs'

  (1) (1)

  This short animated film highlights the strategies human traffickers use to lure victims into slavery and the warning signs to look out for. Victims of trafficking are modern-day slaves, forced,…

  Animation & VFX, Motion Graphics

• Korean Tourism 'Collect Memories'

  (1)

  This poster visually highlights the many unique things to see and do in Korea. We devised the creative strategy of collecting memories; a truth about holidays that excite as they…

  Creative & Art Direction, Advertising

• MTV EXIT 'Hope'

  (1)

  An illustrated look at hope turned to despair for MTV EXIT

  Illustration, Digital

• Coopers 62 Reasons

  (1)

  This spot is part of a wider campaign for Coopers 62 Pilsner. It includes outdoor, print, interactive posters and a new website at http://www.coopers62.com

  Creative & Art Direction, Design & Creative

• Serbian Film Festival Poster Campaign

  (3)

  This poster campaign for the 2011 Serbian Film Festival forms part of an integrated campaign including cinema and online ads. The festival was established in 2001 with Hoyts screening a…

  Creative & Art Direction, Advertising

• The Killers 'Goodnight, Travel Well' music video and case study for MTV EXIT

  (1) (1)

  This music video for The Killers track 'Goodnight, travel well' highlights the dangers of sex trafficking. The Killers commented, "We are deeply shocked and appalled that women and children are…

  Creative & Art Direction, Advertising

• Radiohead 'All I Need' music video and case study for MTV EXIT

  (1) (1)

  Instead of creating traditional ads to raise awareness of human trafficking and child labour, we created a music video.
  
  This is the first video in a series created to raise…

  Creative & Art Direction, Advertising

• Serbian Film Festival Cinema Ad

  (1)

  This cinema ad for the 2011 Serbian Film Festival forms part of an integrated campaign including posters and online. The festival was established in 2001 with Hoyts screening a selection…

  Creative & Art Direction, Advertising

• COOPERS 62 'YOU KNOW WHO YOU ARE' CASE STUDY

  (1) (1)

  Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across…

  Marketing, Advertising

• iShares 'intelligent + Simple' TVC

  (1) (1)

  This TVC forms part of an integrated campaign for the launch of new iShares ETFs on the ASX.

  Marketing, Advertising

• COOPERS 62 'JBWERE MASTERS GOLF' AD

  (1) (1)

  his spot forms part of a television, online, experiential, print and outdoor campaign for Coopers 62 and their sponsorship of the JBWere Masters Golf Tournament in Melbourne. Visit coopers62.com.au/?golf

  Marketing, Advertising

• MTV 'WELCOME SNOOP' CASE STUDY AND FILM

  (1) (1)

  A case study of the integrated 'Welcome Snoop' campaign for MTV Networks Australia.
  
  Dejan Rasic at Lowe Hunt.
  
  Awards
  Cannes Gold Promo Lion
  Cannes Silver Direct Lion
  2 Silver Clio…

  Marketing, Advertising

• ISHARES 'TODAY IS DIFFERENT' LAUNCH

  (1) (1)

  The launch of iShares in Australia gave local investors access to international markets through the ASX. This integrated launch campaign positioned iShares as a breakthrough moment for the local sharemarket.…

  Marketing, Advertising

• RIVA INSTANT COFFEE 'STAKEOUT' (COMBINED EPISODES)

  (1) (1)

  This four-part series of episodes for Riva Instant Coffee revolves around two private detectives who have more reason than most to stay alert around the clock. The integrated campaign launched…

  Marketing, Advertising

• BlackRock iShares

  (1)

  Animation & VFX, 3D Computer Animation

• RIVA INSTANT COFFEE 'IN THE MOMENT' TVC

  (1) (1)

  This spot forms part of a wider campaign to position Riva Instant Coffee against a younger audience. It successfully launched three new premium freeze dried variants into a highly competitive…

  Marketing, Advertising

• MASTERCHEF MAGAZINE LAUNCH AD

  (1) (1)

  MasterChef Australia is one of the nation's most loved TV programs with an outstanding ratings record. News Magazines selected Colman Rasic to launch the new MasterChef Magazine into a market…

  Marketing, Advertising

• GRAVOX 'DEJA VU' TVC

  (1) (1)

  Gravox is a well-loved, iconic brand that has historically been associated with Sunday Roasts. This integrated campaign has successfully repositioned Gravox against mid-week family meals. The 'Fight Deja Vu' campaign…

  Marketing, Advertising

• FOUNTAIN SAUCES 'SUMMER BBQ' AD

  (1) (1)

  This spot forms part of a campaign that successfully relaunched Fountain Sauces with the help of Masterchef's hugely popular, Julie Goodwin and Australian cooking legend, Margaret Fulton. The integrated campaign…

  Marketing, Advertising

• FOUNTAIN SAUCES 'JULIE AND MARGARET' AD

  (1) (1)

  This spot forms part of a campaign that successfully relaunched Fountain Sauces with the help of Masterchef's hugely popular, Julie Goodwin and Australian cooking legend, Margaret Fulton. The integrated campaign…

  Marketing, Advertising

• PARRAMATTA MISSION WESLEY APARTMENTS AD

  (1) (1)

  In this spot, Lauren Huxley explains how Wesley Apartments helps the families of children in need.

  Marketing, Advertising

• EXETEL 'COUNTRY BROADBAND' LAUNCH TVC

  (1) (1)

  This retail spot launched Country Broadband for Exetel.

  Marketing, Advertising