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| Industry: | Digital Media |
|---|---|
| Company Type: | Company |
| Operating Since: | 2006 |
| Location: | Bondi Beach, New South Wales, Australia |
| Google Map: | View Map |
| Phone: | 02 8002 1918 |
| Number of Staff: | 5-25 |
| Website: | http://www.captiv8.com.au |
| 2009 |
IAB Award Brand Loyalty and Retention Agency: Captiv8 and CSM Australasia Campaign: Recharge & Always Win Client: Optus www.optus.com.au/alwayswin With the objective of reaching the youth market and overcoming the audiences’ often short attention spans and instant gratification mentality, Captiv8 developed the Optus Recharge and Always Win campaign. An interactive, vibrant and easy to use microsite was created and the audience was captured with an integrated campaign of radio and print advertising including Optus pay TV and other retailer catalogues, MMS and SMS broadcast to the customer base, Optus newsletters, banner ads on multiple target audience websites, in-store POS, in-store digital assets and PR/Events. The judges were impressed with the depth of the campaign and its results which clearly demonstrated brand loyalty. Indeed through the full campaign period a staggering 1.4 million unique users logged on to the microsite, redeeming a massive total of 8,442,669 prizes. |