Ascender Design
Visit our new blog - Design Intelligence on our website www.ascender.com.au
At A Glance
| Industry: | Design & Creative, Digital Media |
|---|---|
| Employer Type: | Company |
| Operating Since: | 2004 |
| Location: | Surry Hills, New South Wales, Australia |
| Google Map: | View Map |
| Phone: | 02 8399 3233 |
| Number of Staff: | 5-25 |
| Website: | http://ascender.com.au |
My Loop
Portfolio (14 Projects)
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The Apollo Restuarant
(6)
Sydney’s new Potts Point restaurant is Australian Greek and its name reflects a subtler, sophisticated approach.
We worked in collaboration with a team of visionaries to bring the creative vision… -
D Publishing Network - Publish with Dymocks
(7)
We developed a publishing brand extension that both leveraged and protected the Dymocks brand. Ascender worked on the brand strategy, naming, architecture and applied all of these elements to the…
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Pacific Rail Engineering
(4)
Building immediate brand strength, credibility and promoting a new operational service was key to PRE’s strategy. Central to the campaign was a custom design and build event stand at Ausrail…
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Megan Sheerin
(4)
For corporate communications consultant Megan, a new brand identity increased the visibility of her business, along with its value. Aligning Megan’s primary planning, training and writing services under a single…
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Australia Council for the Arts
(3)
Strategic Direction
This organisation needed a simple yet compelling idea to showcase its strategic direction. We distilled a powerful positioning statement — embedding the word ‘arts’ into the word ‘Australia’… -
IP Australia - Fashion Rules
(3)
With their focus firmly on creating art, many of Australia’s fashion designers and manufacturers didn’t understand how to protect their work – and future revenue.
IP Australia does however –… -
Baulderstone
(4)
A corporate profile that raised its tier one positioning was key to Baulderstone boosting its business value. We rationalised this construction company’s brand guidelines to unite an intensive marketing program…
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Spring Financial Group
(6)
Taking a predictable category and giving it a contemporary edge saw new financial services group, Spring, with a brand that was just as fresh.
Our short and punchy name reflected… -
Shortgrain Canteen and Shop
(5)
For Longrain’s hipster brother - ‘Shortgrain,’ we created an identity that complimented the modern thai restaurant’s sophistication but had its own unique urban appeal. We gave the new canteen and…
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Gineico Interiors
(4)
Cataloguing over 1,000 interior design products and maintaining their exclusive positioning was a challenge for Gineico’s existing website. We extracted and enhanced this retailer’s corporate identity — then redeveloped its…
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Artbank - National Contemporary Art Rental
(4)
Artbank knows that when you bring art into the workplace, you boost morale and brand value – but its corporate clients were less clear on the benefits. We raised the…
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Abacus Business Solutions
(4)
For a bookkeeping business to stand out in what is a typically conservative sector, being bold is key.
We broke conventions and created an overarching brand – Abacus Business Solutions… -
Activate Business Growth
(5)
As a consultant, Daniel Spencer regularly takes his clients to ‘higher ground’. We did the same for him, positioning his high-value professional services business beyond stereotypical notions of being a…
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Belinda Franks Catering
(3)
With demand for catering challenged by the GFC, Belinda Franks needed a higher profile and an offer that customers could easily connect with.
We built a marketing communications strategy around…
