Alex Wain

SAE Institute

Sound Engineering

Senior Content Manager

MySpace / Fox Interactive Media

Oversees and manages all aspects of content across the network, its implementation, execution and delivery. Ensure that time spent / user engagement / acquisition / retention are at the forefront of every content decision. Direct & focus content mangers on the flow, frequency and themes covered editorially on the network across a wide variety of content channels. Conceptualize and effectively execute new engagement tools / communities which benefit users on the site or add to our content offering. Drive change and innovate. Provide guidance & support, best practices policies and templates for content managers & international teams to utilize. Proactively seek ways to syndicate locally produced content across the network and partner sites to maximise visibility. Be the first point of contact for all technical or conflict of interest issues relating to the online business and content managers. Effectively market MySpace products and useability features across the network. Create solutions to gaps in the product by working and corresponding with international product teams. Play a pivotal role in user communications and education, including over-seeing external newsletters, status updates, questions, blogs and press requests. Ensure our strong relationships with MySpace content partners and affiliates are maintained, to ensure timely delivery and preparation of content for MySpace. Work daily with international content teams to stay aware of worldwide exclusives, geo-blocking issues, album premieres and top line highly trafficked content. Write and produce editorial content for blogs, status updates, blogs, bulletins and CMS placements. Maintain an advance level of awareness of developments in the new media and online entertainment industry, identifying future trends. Research & predict pop culture trends to feed into MySpace programs and initiatives.

Content Manager

MySpace / Fox Interactive Media

Conceptualise ideas for potential marketing initiatives across the MySpace network. Create and execute strategic, targeted marketing initiatives in order to increase active/unique users, impressions and to engage users. In conjunction with other internal marketing specialists, ensure that the success of all campaigns is measured and that key findings are incorporated into future campaigns. Produce best practice case studies for successful campaigns to share experience and knowledge amongst the team. Work with external specialists to ensure an up to date awareness of current trends and use this awareness to maximize the effectiveness of marketing campaigns. Proactively develop and maintain an excellent network of contacts to acquire promotional and exclusive content for MySpace’s channels in Australia Identify and create revenue generating opportunities relating to content specifically partnership and sponsorship opportunities. Work with PR to integrate the marketing and PR business plans. Identify and create PR opportunities to promote and develop the MySpace brand. Responsible for the day-to-day management of two junior content managers. - Manage & source content for leading channels for over 2.5 million users on MySpace Australia + New Zealand - Coordinate channel activity for MySpaceTV working directly with creative and other FIM businesses to support the ongoing maintenance of MySpace Video - Monitor and identify MySpace AU navigation and product issues • Implement new operating procedures and product enhancements for MySpace AU users

Music & Mobile Content Creation

Soundbuzz.com

Co-ordination, maintenance and quality of content across platforms such as Optus Mobile, BigPond Music, Sony Music (193123.com). Graphic and web design for third party clients including major record labels. DRM functionality and testing, mobile content delivery testing and content creation (video, music, images, news feeds)

Editorial / Writer

Rolling Stone Magazine / Next Media

Produced weekly sales report. Source major prize giveaways for the magazine from various record labels & multimedia companies. Dealt with promotion & publicity requests. Wrote DVD & book reviews for Rolling Stone Magazine. Transcribed interviews for features within the magazine. Sourced clothes for photo shoots & was heavily involved in the join Rolling Stone & Australian Idol promotion. Took photographs of products which were featured as prizes. Sourced stockiest details & blurbs for items featured in Hot Stuff. Dealt with all competition winners & general sales requests. Helped process phone subscriptions when subs team was over unavailable. Designed, produced & created media kits, business & rate cards. Chased companies for artwork to make sure printing deadlines were met. Covered reception

International Label Marketing

Universal Music Australia

The Coordinator for the Interscope label, which was responsible for 75% of Frontline marketing's annual turnover and was home to acts such as Limp Bizkit, Marilyn Manson, Eminem, 50 Cent and Nine Inch Nails. Compiled release notes, marketing sheets, press releases & sales presentations. Provide artist updates to promoters & international offices. Actively took part in a Time Management training course. Service media with all marketing and promotional tools (bios, pics, press, flyers). Organized online campaigns, listening parties and gained exposure for Interscope artists on major portals and search engines. Booked flights and accommodation for touring artists Liaise with all media partners (graphic design, printers, merchandise suppliers). Submitted royalty breaks, approved art for display material and street press. Administration duties for both Label Manager and Marketing Managers as required.

Social Media Marketing Manager

MySpace / Fox Interactive Media

Developing and executing a clearly defined strategy that generates interaction and viral distribution of content, promotions, product and marketing initiatives across social media and the web.

Digital Strategy & Social Media

The Cancer Council NSW

Create the strategic vision & ecosystem for all online properties. Implement the latest technologies & best practices across key digital assets. Internal education & social media development.