Overview
We are not a music mag.
We are not an art mag.
We are not a skate mag.
We are not a fashion mag.
So what are we? Well, kind of all of the above. Sounds complex? Well, so are our readers.
We understand in this age of blurred genres, the mash-up and slashies (artist-slash-designer, skater-slash-photographer) young Australians are not defined by just one interest. Our readers represent a large and rapidly growing segment of young people defined not by skate or surf or music or fashion, but by their own pick’n’mix approach to their lifestyle. To put it simply, our readers are Generation Y.
Our market is complex and we understand them. And while our readers are distinctly Australian, they seek inspiration beyond their own backyards and look to ACCLAIM as a referdex to what’s happening in contemporary culture, worldwide.
Every aspect of ACCLAIM is driven by style, integrity and authenticity - Gen Y may reach to the web for instant information, research and to stay in touch with friends, but we create an authentic, tactile experience for our readers.