| Education | (University of Technology, Sydney)(University of New South Wales)(Central Saint Martins College of Art & Design, London UK) |
|---|---|
| Employer | Yiying Lu Pty Ltd |
| Location | Sydney Australia |
Born in Shanghai (China), educated in London (UK) & Sydney (AUS), living and working in Sydney (AUS) currently.
Yiying Lu graduated from the University of Technology Sydney with First-Class honours in Bachelor of Design Visual Communication. Her visual art practice crosses a diverse range of media and forms. She is passionate about creating new forms of visual art, combining and juxtaposing notions of art and technology. Yiying is not only interested in creating aesthetically pleasing forms to the viewsers, but also creating a visual conversation which allow the audience to interpret the work for themselves.
Her efforts have been acknowledged through a number of awards, including Top 10 Emerging Leaders in Innovation, The Australian Microsoft Next 100 series, exhibitions both nationally and internationally, and a number of art and design prizes, including the winner of Emerging Talent of Australian Desktop Create Awards, and Golden Award in Shanghai Art Biennale: TransLocalMotion, China in 2008.
International award-winning creative designer.
Creating, designing and articulating ideas with Clarity + Originality + Functionality + Fun.
Specialties:
- Branding
- Logo & Identity Design
- Illustration
- Typography
- Creative Direction
- Art Direction
- Creative Strategy
- Cross Cultural Design
- Packaging Design
- Advertising
- Hand Generated ART
- Digital ART
- QR Code ART
- Visual Communications
- Art & Design History
- Adobe Creative Suite
- Language
Teaching within the school of Design at the faculty of Design, Architecture & Building in both Studio and Computing Class.
1st Year Study: Typography: Visible Language
2nd Year Study: Magazine Design
Paddle Deck Learning creating fun and engaging tablet Learning applications for toddlers.
My role is creating artistic characters for the app as well as designing the company branding and visual style.
WALLS 360 creates amazing wall graphics for artists, designers, photographers, and brands from around the world
Working closely with clients to help facilitate business growth.
Delivering brand personalities to new and existing business from conceptual strategies to product developments; connecting consumers and businesses in a personal level.
Bilingual creative copy writing (English & Chinese Mandarin) for Maybelline New York.
Graphic Design for Annual Animalogy Book, marketing materials and visual presentations for Motion Pictures & Film Animal Logic's annual achievements.
Working at JWT advertising agency in Shanghai, China with great brands, reputation and talents.
I've worked on Design, Conceptual Branding & Art Direction for:
- Unilever
- Bosch
- Lipton
- JWT
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