Reckoning Entertainment

TESTIMONIAL: Sebastian Chase, MGM

"I have been involved with Reckoning Entertainment at various levels of their business since its inception. I admire their passion and fresh approach to music – both to traditional structures and new models and technology - and feel it is exactly these kinds of new ideas and attitudes that will forge a strong future for the Australian Music Industry."

CORPORATE PROFESSIONALISM MEETS INDIE INTEGRITY

Reckoning Entertainment is a team of music industry professionals who have worked on both the Indie and the Corporate sides of the Australian entertainment industry. We are driven by an unrelenting love of the creative and a desire to do things better, and use our extensive experience to provide our clients with innovative and professional solutions to their requirements.

We are at the forefront of the changing state of the music industry, covering all aspects of radio, print, television and digital media, from large scale to independent projects, with a unique specialty in niche and independent music.

You will benefit from an approach that combines the structure of corporate business with the context, knowledge and methods that are the core of indie integrity. The result is services and reporting that are both reliable and credible.

We understand that every project is unique and, as such, requires a unique strategy. Mass markets are deteriorating and a ‘one-size fits all’ approach is obsolete. Understanding the nuances of splinter groups is becoming more and more important. You will gain expert insights into the subtleties of niche groups to ensure that your strategies speak to these markets.

SERVICES

Marketing & Publicity

The key to both marketing and publicity is telling the right story to the right people and speaking with integrity to ensure the right people want to listen. Your campaign will be tailored to ensure the best chance for maximum exposure amongst your target audience.

We specialise in publicity campaigns for:

• Tours and festivals
• Album, EP, single & video releases
• Venues
• Various product launches, including apps

Publicity campaign elements include:

• Coverage across targeted sectors of media, namely: press, television, radio and online
• Targeted online and social media campaigns
• Comprehensive activity reports during and at the completion of each campaign
• Radio plugging at triple j, community and radio stations, nationally
• Blog servicing

Marketing campaign elements include:

• Initiate, develop, monitor and report record labels on developing marketing plans for niche market bands
• Initiate, develop, monitor and report on marketing plans for product launches
• Initiate, develop, monitor and report on social networking strategies
• Set up marketing plans and develop awareness campaigns for young musicians, bands and artists

Consultancy

We have the experience, knowledge and connections to help you to shape and manage your music career. With extensive knowledge of brand development within niche markets, A&R development and an extensive network of contacts in the Australian music industry, we will work with you to evaluate your currently situation, diagnose and identify your needs, and provide advise, planning and guidance on the next steps in building your brand.

Specifically, we can:
• Assist with your creative development to establish a consistent brand
• Identify the tools you require to establish your market presence
• Create timelines and goals for planned activity
• Provide A&R and recording advise
• Provide extensive advise on building relationships with your fans, including building and online presence through social media and website/s
• Connect you directly to highly regarded industry professionals including producers, songwriters, distributors, booking agents, publishers, and managers
• Advise on how to timeline, package and deliver your product to market so as to maximise your exposure

Artist Management

Whatever your specialty we’ll provide you with the guidance, tools and contacts you require to build a solid, long-term, successful and respected career.

Artist management services include:

Represent the artists in all negotiations and their activities relative to liaising with record companies, publishers, distributors, sponsors, merchandisers, publicists, booking agents, promoters and other similar entities as they arise
Organise and execute the promotion and publicity of the artists in all relevant media
Keep the artists informed of all matters that arise for consideration in relation to their activities and consult with them on such matters.

• Consult with the artists and formulate plans and directions for development of the artists’ careers
• Where appropriate, represent and promote all artists and to the global market
• Communicate all appropriate happenings with respect to individual career and artist opportunities
• Promote and organise national and international tours. Develop pro-formas, operational plans and templates for all logistical elements of the tours including accommodation, flight bookings, ground transport arrangements and playing times

Event & Promo Management

We specialise in events for entertainment promotions – that is anything from product and album launches, to festival and events.

We will tailor an event package to suit your needs, based on the services you require, such as:

• Identify target audience to develop event concept
• Budget and cash-flow management
• Venue hire and equipment hire
• Talent hire
• Planning logistics and technical aspects of the event including sound, lighting, audio and visual equipment
• Health and safety including crowd management – as required
• Marketing and publicity
• Post event reporting

One-off Services

We also offer a range of one-off services, including:

• Presenting tracks to triple J + community radio
• Press releases
• Biographies
• Marketing plans
• Consultancy and artist development
• Electronic media kits
• Blog servicing
• Video servicing – television and online

Click here for RECKONING ENTERTAINMENT PORTFOLIO: http://www.theloop.com.au/ReckoningEntertainment/portfolio

MORE TESTIMONIALS

Rob Giovannoni, Select Touring
"RECKONING ENTERTAINMENT have been one of the best publicity machines I’ve ever worked with. They always go the extra mile on every project."

Dave Batty, Custom-Made Touring
"I have worked with Reckoning Entertainment on several projects since their inception in 2009. On each occasion I have found them to be thorough, hard working and forthcoming with ideas on how best to spread the word. I have no hesitation in recommending them for any publicity related project..."

Brent Lean, Mothership Music
"Mothership Music engaged Reckoning Entertainment in 2011 to represent our promotional and publicity interests in several key festivals and events. We have been very impressed with their dedication and will to go above and beyond in achieving the required results on our behalf – they genuinely care about the success and wellbeing of our projects and are the kind of people you want to be in the trenches with – they go that extra mile. We look forward to continuing our relationship with them into the future."

Justin van Stom
"You cannot find more passionate music lovers than the folks at Reckoning. Their no bullshit approach is exactly what is needed in this shallow cesspit of an industry."

Cheree Ridder, Universal Music Australia
"Working with Reckoning Entertainment on the Thomas Dybdahl project was an absolute pleasure and an endeavour well worth our while. The dedication to following up all leads, chasing many new and well thought out angles, plus thinking outside the box to find good avenues for us to start lots of chatter about the album was admirable. Definitely a team we would love to work with again in the future." -

Gary Grant, Big Top, Luna Park
"Thank you to the team at Reckoning PR for your fantastic contribution in making Harbour Party NYE 2011 at Luna Park Sydney a sold out' event !"
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Frazer Bourke, Metropolis Touring
"I have been using publicists for over 8 years now as a venue manager at Big Top Luna Park and as then in the touring companies Civil Society, Red Ant Touring and Metropolis Touring. The significant difference between Reckoning Entertainment and the other publicists I have is that they genuinely care and understand what you are doing. You never have to chase them for reports and also more importantly for me they offer suggestions and ideas, which are always welcome! I have no hesitation in recommending Reckoning and I use them for all my tour publicity."