The studio was approached by MTV to develop two distinct clothing ranges. Launched under the moniker "StreetMuse" they are now sold in over 68 countries. The concept was born out of a desire to explore the urban landscapes of the world's cities in a personal and graphic way. For the High-End range more singular and unique aspects of cities were explored, leading to themes ranging from the Pachinko Parlours of Osaka to Berlins 'Bridge Battle' - an annual food fight.
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