Nine years of experience leading fun, innovative ideas to market. Projects as varied as 40-foot-tall LED signage for Times Square, devices for the youth and outdoor market, hugely popular televisions for Latin America and Brazil, fashion accessories and soft goods, internet services and hardware, environments for CES and Sony Music, brand identity and strategy, and mobile audio together with Ford and Visteon. From initial research, concept ideation, sketching and prototyping, through to final engineering, packaging and retail, I’m happiest when I can stay hands-on through all stages of the development process. For most of my career I've been a part of a small team within a vast multinational corporation. That has meant indispensable access to Sony's global engineering and marketing resources combined with a nimble size that has allowed my team a unique degree of freedom and the ability to act as a de facto consultancy able to partner with outside firms, free to move beyond divisions, identifying and acting on opportunities otherwise missed.

A Swedish software company specializing in real-time 3D visualization for the web, design simulations, and commercial applications. Clients included Ford, GM, GE, Honda, Volvo, Jaguar, Audi, Bertone, and Nokia among many others. Using raw CAD data supplied by manufacturers, photorealistic environments and models could be produced that can be modified in real time - even while fully rendered. Responsible for creating original design presentations demonstrating these features, as well as aiding in software development and creating marketing material. Aided tutoring sessions and cooperated with studio designers to personalize interfaces and workflows.