GPY&R Australia

Advertising,Design & Creative, Digital Media, Marketing & PR, TV-GPY&R Australia

theloop.com.au/GPYRAustralia

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At A Glance

Industry: Advertising, Design & Creative, Digital Media, Marketing & PR, TV
Employer Type: Company
Operating Since: 2000
Location: Sydney, New South Wales, Australia
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Phone: 02 9778 7100
Number of Staff: 250-500
Website: http://www.gpyr.com.au

Overview

Ruthlessly Relevant defines not just what we do but rather why. It acts as a challenge: to set the bar; to test; to attract. Such a principle cant be bolted on from the outside. It draws its power from inside the agency and from our most famous work.

Work that is not just creatively distinctive but that is more relevant to Australian consumers than anyone else's. In order to continue creating more famous work than anyone else, we have to continue to the ruthlessly relevant.