The DMC Initiative

FUTURE PROOF has arrived!

Design & Creative,Digital Media, Film, TV, Animation & VFX-The DMC Initiative

theloop.com.au/DMCI

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At A Glance

Industry: Design & Creative, Digital Media, Film, TV, Animation & VFX
Employer Type: Company
Operating Since: 2010
Location: Crows Nest, New South Wales, Australia
Google Map: View Map 
Phone: (02) 9439 4111
Number of Staff: 25-50
Website: http://www.thedmci.com.au

FUTURE PROOF

Directing, TV & Film Commercial

The DMC Initiative (DMCI) developed this piece as a response to the 2011 A/NZ PromaxBDA Conference title of Future Proof.

Our approach was to focus not on futuristic notions but to consider that which is timeless. People, the expression of self and the interactions between each other are timeless qualities relevant to creativity, no matter what the future holds.

The concept started quite fluidly, by briefing a variety of dancers, with individual performance styles, to develop choreography based on the concepts of growth, sharing, sending and receiving.

Directed by Nathan Drabsch, the performances were shot over one day using two RED Epic cameras, capturing the action at high speed. All design, editing and post production was done in-house by The DMCI team. We worked closely with composers and audio designers Mark Brandis & Jeff Black from ism studios, to create a unique score that perfectly compliments the performances.

As a whole, the focus is on the dancers as they create and interact with abstract forms in a vast unknown world. Their own movements determine the creation and final destruction of these elements. Their own paths of communication and creative expression have come full circle, and all that remains is the individual.


CREDITS

Created by The DMC Initiative (DMCI)

Creative Director / Director: Nathan Drabsch
Producer: Amy Nguyen
Editing, Design, 3D & Compositing: The DMCI - Brecon Littleford, Bernard Tan, Nathan Drabsch
DOP: Simon Chapman


AUDIO
Composition & Sound Design: Mark Brandis and Jeff Black @ ism studios


Specialties: TV, Short Films, Directing, Commercials/Corporate

Video (1)

Images (32)

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

  • Commercials/Corporate, directing, Short Films, tv, TV & Film Commercial

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