The vision of Melbourne’s premier caterers The Big Group, Capital Kitchen is a new retail homewares and food concept store created to complement the new luxury wing of Chadstone Shopping Centre. The brand is positioned to represent the style and tone of the modern farmhouse. The illustrations mix a variety of nostalgic food items such as the classic Sixties milk bottle, egg cups and preserve jars.
Representing a time in history when things were slower, quieter and less chaotic, the experience provides customers with a break from their busy city lives, transporting them to the warm comfort of the country farmhouse.
Winner of the 2010 Melbourne Advertising and Design Club Bronze Medal for Best Corporate Identity.