- Areas of expertise: External and internal communication campaigns, multi-supports strategies and market studies - Key achievements included: • Implementation of 360° communication plans • Writing and implementation of strategic internal communication campaigns • In charge of 2 events organisation for 2 billions euros of budget in 2011: - Selection and coordination of the event agency, - Key contact for CACF board including preparing statements and speeches, - Management of the CACF team project (15 persons). • Realisation of market trends researches: - Analysis of the market penetration & use of social networks and proposals of improvements, - Research on the impact of the 2008 economic crisis on the consumer behaviour.

- Responsibilities: Communication strategies, coordination with creative team, event management and budget planning
- Areas of expertise: Adaptation of communication plans to the french market, corporate brand positionning, multi-supports strategies
- Key achievements included:
• Recommendation and implementation of brand development campaigns (products launchs, institutional  campaigns, crisis communication)
• Organisation of public and press events: international press trips, european and national press conferences, Opening of the Nespresso boutique on the Champs-Elysées
• Writing of creative briefs and communication tools (press kits, press releases, brochures, posters)
• Organisation of tv and press interviews (media training, preparation of stratements, development of crisis
• Recruitment and training of Projects Executives
Key Accounts : Nespresso, Opel, Chantelle Lingerie, Wrigley’s, Martini, Russian Standard Vodka

• Development of communication tools (press kits, programs, posters, brochures)
• Management of the press conference (event organisation contacts with journalists, writing of pres releases)
• Management of the logistics and coordination with technical team