Branka Injac Misic
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At A Glance
| Job Title | Senior Copywriter (specialising in Creative Concepts) |
| Industry | Advertising |
| Profession | View More Writer |
| Expertise | Copywriting |
| Level | Management |
| Profession | Graphic Designer |
| Expertise | Branding, Print Design |
| Level | Management |
| Availability | Looking for Work |
| Location | Melbourne, Victoria, Australia |
| Residency / Visa | Australia / New Zealand |
| Website | http://flavors.me/bakili |
My Loop
PRINT & OOH - GLAM UP
Writing, Copywriting
Client: Glam Up
Brand: Ultra Light Collection Travel Bags
The Challenge
The client needed a slogan for their new collection of travel bags titled “The Ultra Light Collection”. They also needed a concept for the print part of the campaign. The bags and cases have a special design that enables them to be extremely light, even when they are full.
The Solution
I needed to emphasize the main benefit of this product in the slogan, so what I came up with was: The Ultra Light Collection – Be lighter. Go further.
For the visual, I suggested we go with a very simple concept that focuses mainly on the product, so we went with a female, existing the scene, pulling (with ease) behind her one of the cases with wheels.
The Result
The client was very pleased with the slogan and the campaign that ran was very successful.
Images (2)
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