|Education||(Open Universities Australia)|
Experienced freelance marketing, events, live broadcast, project management, production specialist within the music, television, media and entertainment industries.more...
• Manage and coordinate all marketing, advertising and promotional materials to meet marketing objectives.
• Analysis of customer research, current market conditions and competitor information.
• Develop and implement creative marketing plans and projects for the brand.
• Manage the productivity of marketing plans and projects.
• Determine and manage the marketing budget.
• Deliver marketing activity within agreed budget.
• Manage and produce major annual tent pole event WHO Sexiest People 2011.
• Liaise with publicist on a daily basis to develop strategic publicity and promotional plans.
• Manage and oversee marketing executive day-to-day tasks.
• Develop digital strategy for the brand and implement across all departments.
• Create and develop strategic artists marketing plans as well as maintain production schedules for all
releases including development, creation and co-ordination of artist’s tools and production materials.
• Work closely with artist management and artists in regards to marketing objectives and strategic planning.
• Develop artists brand DNA in conjunction with artists and managers.
• Identify opportunities to create and implement online strategies and digital content for artist promotion.
• Analyse current market conditions and competitor information.
• Determine and manage the marketing budgets for each artist and deliver marketing activity within agreed
• Manage and implement all aspects of advertising for artist’s campaigns.
• Work closely with the Promotions and Publicity team to maximize promotion of all releases across TV, Radio, and online and print media.
• Implement, manage and oversee production of artist’s video clips, online bespoke content and photo shoots.
• Liaise with production houses, editors, directors, producers, photographers on all aspects of video
treatments and creative briefs including budget management and approval processes.
Manage iTunes recordings for The Voice 2013 artists.
Responsible for all festival and tour marketing programs for 2012 and 2013.
Production Manager- 2012 ASTRA Awards