Andie Tickner

Andie Tickner

theloop.com.au/Andiet

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About Me

“Highly experienced in media, music, sponsorship & integration, Andie has a natural talent for creative & detail. As an individual passionate about creating solutions & focused on delivering results, she has a rare skill & ability to develop great ideas & also efficiently make them happen!

She is a motivated individual who has enormous energy and is consistently recognised for her enthusiastic attitude to work and the professional manner in which she executes it. Her ability to deliver for the business & clients time and time again has won her a great reputation both internally and externally for being creative, reliable & thorough”*

Education

September 1989 - June 1990

Beverley College of Further Education, U.K.

Advanced Diploma in Secretarial Procedures

Employment History

March 2009 - July 2010

Sponsorship & Promotions Manager

Full Circle

• Successfully developed & implemented the strategy to create a fully functional S&P Department for Full Circle. • Doubled revenue from Q1 to Q4 2009 & delivered 44% revenue growth year on year. • Delivered integration on brief, on brand & on budget across a diverse range of accounts including Lion Nathan, Emirates, Ford, Hasbro, Kraft, Coca-Cola, McDonald’s, Telstra, Nokia, St George, SA Tourism, San Remo, Holden & all Movie Clients. • Added significant value to Full Circle, its channel partners & clients by developing creative integrated solutions including McDonald’s Friday Night Groovy Movie, which resulted in incremental revenue & remarkable audience increases across all key demos. • Effectively managed a portfolio of 16 STV channels delivering significant revenue contribution & outstanding integration (including TV1/SCI FI, Movie Network Channels, CNBC, Stvdio & World Movies) • Built & developed strong relationships across Full Circle, its channel partners & key clients through ideas, project management & the creation of innovative ways to share knowledge & inspire creative thinking.

January 2008 - February 2009

Consultant

The Ladder

• Generated over 25% of company revenue. • Successfully placed senior candidates across media, advertising, and FMCG marketing and creative industries including The Marketing Store Worldwide, Adcorp, Coca-Cola South Pacific, TCO, Full Circle Media, Austereo, XYZ Networks and Multichannel Network. • Built & maintained relationships with senior candidates & clients across the media & marketing industries. • Successfully coached & trained The Ladder consultants on process & behavioural profiling.

June 2001 - March 2007

Head of Promotions & Commercial Content

Emap Television - U.K.

• Received two promotions as a result of a consistent & significant contribution to the business (Account Manager – TV Promotions Manager – Head of Promotions & Commercial Content) • Successfully created & implemented the department strategy, which resulted in doubling the department revenue from £900,000 to £1,800,000 & increasing profitability to a 90/10 profit/cost ratio. • Negotiated and secured contract deals including the Virgin EMI Compilations account. Took the client from a non-spending account to a 2-year annual deal client, generating over £1 million revenue annually. • Created & project managed a significant portfolio of music activity including new artist launches, compilations, TVC’s, single/album releases & events. (Foo Fighters, Avril Lavigne, Pink, all Virgin EMI Compilation Titles, Ministry of Sound, The Kooks, Katie Melua, Diana Krall, Good Charlotte, Def Leppard, Massive Attack, Ludacris, Lifehouse, Shania Twain, Kelis, Dannii Minogue & KT Tunstall) • Consistently over-delivered on revenue through effective leadership of the Promotions Team (4 people) & the pro-active sell of Emap TV’s eight music channels directly to the entire music industry. • Continually & successfully developed new creative formats to both extend the promotions offering and deliver against specific clients’ needs. • Developed bands/brands activity for a range of clients with notable activity across the COI account (Central Office of Information - anti-bullying, anti-guns, anti-smoking etc)

May 2000 - May 2001

Creative Solutions Manager

Emap Advertising - Consumer Magazines

December 1998 - May 2000

Sponsorship & Promotions Manager

Emap Advertising - Radio

July 2010 - present

Brand Partnerships Manager

EMI Music

Off the record...

Listening to:I love to laugh, have fun & embrace life. I love Britpop, Indie, Rock ‘n’ Roll, The Carpenters & music with soul.
Watching: Movies, Drama, a good doco & my guilty pleasure is UKTV!
Reading:I love to read Vogue, Rolling Stone & Q
Doing:Running is my thing to either escape or really think things through.